Description
1. Price AdvantageThe price of counterfeit products is usually only 10%-30% of the genuine products, satisfying some consumers’ psychology of ‘getting designer style at a low price’.2. High Similarity in AppearanceSome high-quality counterfeits have a high degree of accuracy in logos, packaging, and color matching of classic YSL items (such as envelope bags, lipstick tubes, perfume bottles, etc.), appearing very close to the genuine items from a distance or in photos.3. Rapid Trend ResponseThe counterfeit supply chain reacts swiftly, able to quickly replicate YSL’s new designs for the season, meeting consumers’ demand for ‘instant trends’.4. Reducing Wear and Tear PressureFor consumables (such as lipstick, perfume), some consumers believe that high-quality counterfeits are ‘not painful to use up’, suitable for casual everyday use.5. Meeting Social Display NeedsIn certain social contexts, counterfeit products may be used for brief ‘display’, catering to the worship of brand symbols.
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